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Apple Unveils Foldable iPhone Ultra at Major Product Event

Apple held one of its most anticipated product events of the year this week.
The company introduced several new devices, including updated iPhone models and a redesigned Apple Watch.
Rumors leading up to the event also pointed to new AirPods and additional accessories.
Tech analysts had described the event as a major showcase for Apple's latest innovations.

Among the most notable announcements was Apple's first foldable phone, called the iPhone Ultra.
Foldable phones use flexible screens that allow the device to fold in half for easier portability.
Two new iPhone 18 Pro models were also unveiled alongside the foldable design.
Industry watchers say foldable technology could represent the next major shift in smartphone design.

This event marked one of the first major product launches under new Apple CEO John Ternus.
Ternus recently took over leadership of the company and had teased a 'huge launch' in advance.
Analysts will be watching closely to see how the new devices perform in the marketplace.
Consumer reaction to the foldable iPhone could influence how other companies approach future phone designs.
Preorders for the new devices are expected to begin within the next few weeks.
Retail analysts predict strong early demand for the foldable model.

Sources: 9to5Mac (https://9to5mac.com/2026/09/03/apple-will-launch-six-major-new-products-next-week-heres-whats-coming/)

Published in Wednesday, September 9, 2026 edition.

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